How much is a subscription?
A subscription is $35 a month or $360 a year (a saving of $60) including applicable taxes.for exclusive access to 12 comprehensively researched intelligence reports on a range of current dynamics in the charity sector.
Why should people be interested in The Charity Report?
Compared to other business sectors, what we don’t know about the charity sector is a lot. But the sector is just too big—and there are too many lives at stake—to not have the information we need to make informed decisions and target resources. The Charity Report has three fixes for the problem. One. We will be providing free independent news coverage of charities, the social issues they are dealing with, their impact and their fundraising dynamics. Two. Subscribers to The Charity Report will receive topical monthly intelligence reports on vital topics to charities. Three. We offer bespoke research to organizations wanting tailor-made intelligence or research in a particular area.
Who benefits from the intelligence reports?
It is Charity Report subscribers who directly benefit from the exclusively available intelligence reports. We see prospective subscribers as the 99 percent of charities who cannot afford to gather intelligence or doing empirical research on their issues, but need current information to help them improve their impact and target limited resources
What do you mean—independent news coverage?
The vast majority of information we receive on the work of charities is provided by charities themselves (usually in the form of fundraising messages), and from professional associations like AFP or lobby groups like Imagine Canada. And while those organizations do great work, they are capably representing their constituencies, whether that be their members, or their corporate and charity partners. The constituency of The Charity Report is our readers and subscribers, who are made up of people engaging with the sector as workers, donors, volunteers and funders. We don’t have any pony in the race, as they say, and can offer knowledgeable and objective reporting. Our leadership is made up of people who have spent decades working in the sector, respect the work of charities, want more people to have a more profound understanding of that work, but also understand the ways in which the sector can do better, and so aren't afraid to ask tough questions, when necessary.
Why do we need to know more about charities?
For many Canadians, and donors especially, the most they ever hear about charities are fundraising requests or when a charity hits the front page because of a ‘scam' or allegation of misconduct. The Charity Report offers a much more profound reportage of the sector and its challenges, especially the 99% of charities whose work is not widely understood and who cannot afford to pay for media to highlight their work. People who work in charities often feel their work is unrecognized and the nuances left unexplained. The Charity Report is working to fill that gap.
How does The Charity Report improve understanding of charities and their work?
The existence of The Charity Report means that people who work in and support charities can see themselves reflected, see what other charities are doing or check out issues they might be interested in supporting financially,. It's a place that articulates the broader contexts in which people in charities work and provides context for their work. And that’s just the free stuff.
For a fee of $35 a month or $360 a year, subscribers can have access to 12 especially developed intelligence reports that provide data on some of the most pressing issues facing the charity sector, and provide information about how charities can improve their impact and target their resources. As sector veterans, we think this resource can make a significant contribution to people working in the sector.
Why should I subscribe to get the intelligence reports? Isn’t that information that’s publicly available?
The information gathered by Charity Report’s researchers is not publicly available or readily available in a digestible form. We are conducting primary research on topics that could play a vital role in helping charities make informed decisions and target their resources. Because it takes significant resources to gather this intelligence, format and present it, we can only provide it to paid subscribers.
Can you offer us a complimentary subscription? We are a charity and can’t afford the $360 you are charging for an annual subscription.
We’re afraid we cannot offer complimentary subscriptions to any charity. We have set up The Charity Report in a way that makes good intelligence affordable for charities who subscribe. The gathering of this primary research, conducting surveys and interviews, writing, factchecking and proofing the report is costly. The intelligence we gather is worth tens of thousands of dollars and not readily available in a digestible format. If subscribers do no pay for the service we provide, we will not be able to provide the service. Everyone can access our free charity news website.
Who pays for The Charity Report?
The costs of operating The Charity Report activities are covered by the paid subscribers and bespoke research activities.
Do you take advertising?
No, we are not taking advertising at this time. Our revenue comes from subscribers and bespoke research activities.
Do you evaluate charities?
No, we have no system or criteria in place to evaluate charities. We offer reportage on the work of charities with a particular focus on the context of their work, we look at sector trends, and ask tough questions when necessary.
Who is doing all the work?
The leadership of The Charity Report includes Gail Picco, as editor-in-chief and a team of experience sector observers and writers. They are supported by a subscription and digital marketing manager and a pool of PhD level researchers, freelance journalists, editors and writers. Check the About Us section for a listing of contributors.
Do you pay writers and researchers?
Can I be a writer or researcher?
If you have some writing, journalistic or research experience, please email Gail Picco at email@example.com.