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The 100 Year PR Plan: A Guide for Advocates

Reviewed by Kathleen Adamson (May 13, 2021): Like the legal system, the language of academic discourse has become so complex that it sometimes requires an interpreter — someone like Benjamin Miller. But that does not mean nothing important is there. Revisiting theoretical works to update concepts based on the history that has occurred since their first hatching may seem like a luxury that these urgent times do not afford us. Yet to fail to do so is to ignore a great many things that could help us on our way. However, very rarely does an author take political theory, apply and interpret it with the relevance and clarity of Benjamin Miller. Miller’s first book, The 100 Year PR Plan, is a breathtaking antidote to much of the overexposed, repetitive jargon and histrionic search for novelty that characterizes a great deal of modern political commentary and the news cycle.

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Our beat is justice and equity in the charity sector. We follow news of the day, highlight people doing amazing work and conduct new research that sheds light on the forces driving the sector. The Charity Report TalkingUP podcast, hosted by editor in chief Gail Picco, interviews authors and journalists wbo have lots to say about the issues facing our time.  This is a place where independent thinking is valued, questions about the charity sector are asked and our independence is fiercely guarded. The guardians of that space are our Subscribers and Patrons who provide the financial support to pay writers, editors, researchers, producers, and content providers. We adore them.

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