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Remembering the UNICEF coin box

UNICEF coin box

(October 30, 2020) It’s been 14 years (!) since UNICEF Canada sent out the UNICEF coin box to schools across the country so trick or treaters could fill them with pennies, nickels and dimes as they filled their buckets with candy. 

In 2006, UNICEF Canada ended the program, saying the labour involved in rolling up all those pennies was becoming a disincentive for the teachers involved. At the time it was raising $3 million a year, which is 3.8 million in 2020 dollars. UNICEF USA continues to distribute the UNICEF box at Hallowe’en and is planning a virtual box for 2020. 

In 2013, UNICEF Canada CEO David Morley blogged about the UNICEF coin box saying they were a “box that stopped a war.  He noted, however, that, “Amid the horrifying conflict in Syria, right now, UNICEF is helping to provide emergency medical care, vaccinations, clean water, psychological care and learning programs for millions of children in that country and refugees huddled in camps and shelters in Turkey, Egypt, Jordan, Iraq and Lebanon.”

UNICEF continues to be heavily involved in Syria. And in the midst of the pandemic, it’s been hard for most Canadians to think about the needs beyond our borders. 

In a salute to your own Hallowe’en boxes of the past, it might be nice to send a little love UNICEF’s way this Hallowe’en. 

Related

As the civil war in Syria enters its tenth year, we interview UNICEF Canada CEO David Morley March 18, 2020

Filed Under: News Tagged With: The Charity Report, UNICEF coin box

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Our beat is justice and equity in the charity sector. We follow news of the day, highlight people doing amazing work and conduct new research that sheds light on the forces driving the sector. The Charity Report TalkingUP podcast, hosted by editor in chief Gail Picco, interviews authors and journalists wbo have lots to say about the issues facing our time.  This is a place where independent thinking is valued, questions about the charity sector are asked and our independence is fiercely guarded. The guardians of that space are our Subscribers and Patrons who provide the financial support to pay writers, editors, researchers, producers, and content providers. We adore them.

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