(December 4, 2020) CanadaHelps, Canada's largest giving portal, reported it received a whopping $11 million in donations on Giving Tuesday, December 1st. The amount is a 123% increase over the 2019 record of $5 million. More than Over 47,000 donors made more than 77,000 gift to 9,366 charities. That would make the average gift in the range of $142.
"As we have seen since the beginning of the pandemic, online giving has grown significantly this year. Traditional, in-person fundraising activities have moved online and the charitable sector is continuing to adapt and evolve." said Marina Glogovac, President and CEO of CanadaHelps.
GivingTuesday has grown steadily each year since it launched and this year the results made a significant jump.
CanadaHelps said that "while we are inspired and encouraged by these results and the generosity of the more than 47,000 Canadians who supported a charity or cause on GivingTuesday, we know these results may not be indicative of overall trends in the charitable sector. Charities have been severely affected by increased demand for their services amidst the pandemic and the loss of critical funding streams this year, including fundraising events and earned revenue."
These results must be viewed within this broader context, they say.
"Fundraising results through the remainder of December 2020 will be critical to the survival of many charities. It is our hope that these positive trends continue to make up the shortfalls charities have faced in 2020.”
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As online donations increase, there’s a lot riding on this year’s GivingTuesday December 1, 2020