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As online donations increase, there’s a lot riding on this year’s GivingTuesday

On GivingTuesday in 2019, Canadians donated $5 million to charities using CanadaHelps. The $5 million was the result of donations from 23,000 people, an average gift of $217.39. Approximately 6,400 charities received gifts in 2019, an average of $781.25 per charity.   

CanadaHelps, Canada’s largest giving portal, is a particularly useful way of looking at donor interest because of the number of charities it engages with and it’s working hard to promote the occasion, adding an addition $2 donation to any gift more than $20.

HOURS LEFT: Donate $20 or more and CanadaHelps will add an extra $2 to your donation!* Donate today and increase your impact! #GivingTuesdayCA https://t.co/RNYNVI8tsR

— CanadaHelps (@canadahelps) December 1, 2020

The 2019 tally marked a 50% increase from 2018. Yet 2020 is an entirely different environment. Charities are facing the fall out of a global pandemic. Many have had to lay off workers. Canadians are also suffering financially, with job loss and housing insecurity. While charities are struggling like never before, so is the country. 

So far this year, “we’ve seen a significant increase in online giving through CanadaHelps,” says Marina Glogovac, President and CEO, which she says is no surprise given that all facets of our lives have been moved online.

“But more broadly, we know that charities are experiencing a decrease in charitable donations and it is incrediblyworrisome. Donations in the final month of the year will be critical for the survival of thousands of charities. I hope all Canadians who are financially able to do so will give generously this year.”

CanadaHelps says GivingTuesday is more important than ever to ensure those organizations that serve the country’s most vulnerable communities have the funding they need to continue providing critical programs and services.

It remains to be seen how much effect the pandemic will have on fundraising results for charities. Charities issued more than $18 million in tax receipts in 2018 and that amount has increased only incrementally in the past decade. 

Polling company Angus Reid reported in September that 37% of Canadians have given less during the pandemic; 49% say they have not changed their approach to charitable giving, while only 9% say their giving has increased.  Recent controversies with The WE Charity may also have an impact on giving.  But people are getting on board GivingTuesday 2020 including the NBA Alumni.

Follow along with us tomorrow, #GivingTuesday, to learn about @NBAalumni's #LegendsCare initiative and how you can join the team doing legendary things for children and communities in need.https://t.co/yXQO83N79n pic.twitter.com/PtGOjC9fYe

— NBA Alumni ? (@NBAalumni) November 30, 2020

Some charities such as UNHCR Canada use GivingTuesday for a matching program opportunity.

??? CANADA, WE NEED YOUR HELP – we're $66,000 away from fulfilling our DOUBLE match!

This #GivingTuesday, our goal is to provide 730 winter kits to displaced families in Syria. Today, your gift will be matched – DOUBLING your impact.

Donate now: https://t.co/rQdtTCv9kE pic.twitter.com/01bsGANUPa

— UNHCR Canada ?? (@UNHCRCanada) December 1, 2020

“We have been pleased to see the discussion around the importance of charities and giving back this year front-and-centre in a number of media outlets and we hope that will inspire generosity,” says Glogovac. “Early giving results are promising, and we’ll have GivingTuesday results to share on December 2nd.”

Filed Under: News Tagged With: Canada Helps, Giving Tuesday

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Our beat is justice and equity in the charity sector. We follow news of the day, highlight people doing amazing work and conduct new research that sheds light on the forces driving the sector. The Charity Report TalkingUP podcast, hosted by editor in chief Gail Picco, interviews authors and journalists wbo have lots to say about the issues facing our time.  This is a place where independent thinking is valued, questions about the charity sector are asked and our independence is fiercely guarded. The guardians of that space are our Subscribers and Patrons who provide the financial support to pay writers, editors, researchers, producers, and content providers. We adore them.

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